Monday, June 18, 2012

7 Ways to Screw Up Your Online Presence

7 Ways to Screw Up Your Online Presence


7 Ways to Screw Up Your Online Presence

Posted: 18 Jun 2012 01:00 PM PDT

Online PresenceThere are a lot of ways that other internet users can maliciously mess with your online reputation. There are just as many techniques that you can use to repair the damage they do. But let’s put all the nasty and mean people aside for a moment and think about some of the actions we may unknowingly take ourselves that lead to us screwing up our own online presence? What are the things that we sometimes do to screw up our online presence and what can we do to avoid them?

Common Things We Do To Screw Up Our Online Presence

1. Subject ourselves to life events that lead to embarrassment.

Most of us who have been active on the Internet for any length of time have been able to see some of the damage that occurs when we don’t think about some of the actions that we take. Many of us just chalk up to being “young and foolish”. An example of such a thing that jumps into my mind are the kids attending Spring Break and the activities (say, Girls Gone Wild?) that they participate in during a potentially less than sober state.

Having inappropriate pictures of yourself that make their way around the Internet is a sure way to screw up your online presence.

2. Get involved in legal issues.

Legal issues encompass a wide variety of topics from illegal activities to public legal announcements. Here is a short list to get us thinking about a few. DUI (driving under the influence), DWI (driving while intoxicated), domestic violence, robbery, assault, bankruptcy or even something as simple traffic violations. We know these things are going to be public, but still, we sometimes manage to get ourselves into these situations.

Involvement in legal issues can screw up your online presence.

3. Tweet, share and comment using language or content is considered offensive.

Everyone knows what the swear words are. Here in America, we use many of these terms as part of our everyday language. Some of the cuss words might even be considered adjectives and used specifically for emphasis. Regardless, it does not make it any less offensive and realistically, it is not really necessary.

Choosing to use offensive language is a choice that can screw up your online presence.

4.  Affiliate ourselves with groups that others would view as questionable.

We have all heard about the two things that you never discuss in public… politics and religion. That right there says enough. Think of the Internet and everything on it like a public conversation, multiplied by millions. Everything you say can and will be scrutinized, evaluated and disputed. Granted, there is a time and place for voicing opinion, even on the Internet.

Affiliations are an open door and opportunity for you to sabotage and screw up your online presence.

5. Retaliate

Sooner or later someone, somewhere is going to say bad things about us online. As much as we may feel the need or want to lash out, put them in their place and get even, rest assured, it is only going to make it worse. Sometimes even over defending ourselves can have the same effect.

Retaliation is just another way to screw up your online presence.

6. Look for our own negative attention.

Scenario: You have had some nasty and mean people say some bad things about you and you have already done everything that you can to fix the problem. But now, you are left with the residual minute pieces of data left floating out on the Internet. One of the worst things that you can do is search and track where that information is.

Searching for the bad information is only going to enhance the bad information’s visibility and screw up your online presence.

7. Not claiming your own name on Social Networking Sites

Anyone can easily claim any unused name as their own account where they could then spread false information or worse yet, steal your identity. Things from that account would be associated with you because the it is your name!

By not claiming your own name on every social network that there is, you are leaving yourself open to screw up your online presence.

How to Avoid Screwing Up Your Online Presence

1. Maintain self control.
2. Be responsible TO authority and FOR yourself.
3. Respect that others values are as important to them, as yours are to you.
4. Be willing to accept the consequences of whatever choices you make.
5. Remove yourself from the emotion of any malicious intent. Remain objective. Self evaluate. Correct any truth in what is said about you. (Do not correct what they said that was wrong, correct in yourself any truth in what they said).
6. Don’t look back. Keep moving forward.
7. Take action.

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iOS6 to Support Media Upload

Posted: 18 Jun 2012 12:20 PM PDT

Apple’s update of their operating system, iOS6, will allow upload of files through their native web browser Mobile Safari.

This will mean when users of the iPhone, iPad and iPod Touch update their operating system, they will be able to upload images and video files to their posts on their WordPress site from their library of photos using Mobile Safari using a standard HTML form input.

The current version of Mobile Safari does not allow for image or video upload through html forms; this however can be done using the WordPress for iPhone app.

With this update, users will be able to login to the WordPress admin and publish posts with images and videos as a replacement for the WordPress for iPhone app as the app lacks support for third-party plugins and non-standard tools.

A new version of the WordPress software will be released in the next few months to accommodate this update, and blogs hosted on the WordPress.com site will expect to have this update supported as well.

Apple’s iOS6 will be released this autumn, which means iPhone bloggers won’t have to wait long until they can use this feature.

Featured image courtesy of Yutaka Tsutano

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A Guide to WordPress Discussion Settings

Posted: 18 Jun 2012 10:10 AM PDT

Wordpress Discussion Settings Speech Bubbles Image

Readers like to see comments appear on your post as soon as they hit that little gray submit button, but as an administrator you want control over what is published on your site. Hence the blogger's dilemma – let the comments flow freely or send them to moderation before publishing?

Of course, there's no correct answer — only what's right for you and your style of blog. In an effort to help make that decision easier, we've come up the following guide to  WordPress discussion settings — the place where you tell your blog how to handle comment submission and publication.

The Case for ModerationThe Case for Moderation

Sending comments to moderation will allow you to review them before they are posted on your site. There are times when extreme moderation makes sense. For example, a family friendly blog doesn’t want visitors leaving comments with “F-bombs.”  Similarly, a political candidate might not want commentary that helps strengthen the opponent’s position and not hers.

The drawback to moderation is that readers want their comments to appear immediately, and will likely stop visiting your site if it takes a few days before their comment is posted.

The Right to Free Speech

Free speech, in this case – free-flowing comments, encourages community and keeps visitors on your site longer, but with free-flowing comments comes the spammers, so even though comments are automatic, you’ll likely need to spend some time pruning every few days.

Whether you prune or prevent comments, the following tips will help you better understand WordPress discussion settings and manage your site more efficiently.

Default Article Settings

There are three main settings in this first sub-section of your blog's discussion settings, as shown in the image below.

Checking the "Attempt to notify any blogs linked to from the article" box will force WordPress to ping the article or blog(s) which you mention as links within the text of your post. For example, if within your post you mention an article from WPMU.org, upon publishing that post WordPress will ping WPMU.org, and that ping will show up in the linked article's comments section – if that blog allows pingbacks and trackbacks.

If you check off the box to "Allow link notifications from other blogs (pingbacks and trackbacks)" when other blog authors mention your articles as links in their posts your blog will be notified via WordPress ping, and that trackback will show up in the comments section of your post. Pingbacks and trackbacks shows up using the commenter's avatar – if they have one – like in the picture below.

Trackbacks and Pingbacks in WordPress Discussion Settings

The last setting in this section is the least ambiguous of the three. By selecting the check box for "Allow people to post comments on new articles" you are telling your blog to automatically allow comments for each new post. This is shown in the individual post editor screen also: where the two check boxes for allowing comments and trackbacks will be selected. Remember, even thought you choose to allow comments on each new post in general, you can change that setting on the individual post page. Settings changed there will override any general blog settings you may have chosen through the admin panel. Overriding discussion settings at the individual post level is a great way to gain more granular control over your blog, and to reserve posts for singular commentary without adding the voices of potential commenters.

 

Other Comment Settings

Think of this section as the "law" for your comments. It determines the rules of posting comments on your site and establishes requirements that must be met while a visitor is crafting that comment.

The option for "Comment author must fill out name and e-mail" means that for a visitor to submit a comment to your site, she must first fill in her name and email address. Neither of these things are confirmed electronically, but they do represent a step that most spammers don't take when leaving junk comments on a site.

"Users must be registered and logged in to comment" offers another level of spam protection by forcing visitors to register on your site and login before posting comments. Standard WordPress registration requires name and email like the previous option, but it also requires the visitor to confirm his registration by clicking on a link within a confirmation email sent automatically by your system. Of course, this setting requires your site to allow open registration.

In an effort to keep your blog lean and mean, WordPress gives you the ability to close comment sections on older posts through its option to "Automatically close comments on articles older than 14 days." As an admin this can be helpful. As your site starts to build its readership you want to focus your efforts conversing on more recent topics, and not spend your time moderating new comments on posts published five years ago.

When a comment is left, you (or any other viewer) can reply to that comment rather than starting a new top-level comment. This reply is directed at another comment, not the blog post itself. To show that distinction, WordPress allows threading within comments. This is usually displayed with an indent, and each successive reply gets posted underneath the comment to which it applies. For comments with longer threads, WordPress allows you to spread those replies across several pages. The default value is 50 top-level comments per page, but that number can be changed in the "break comments into pages" setting. WordPress allows up to 10 levels of threading. WordPress’ own example of comment threading can be seen in the image below:

How Comment Threading Displays Multiple Comments

The last setting in this section allows you to choose which comments are shown at the top and which get pushed down lower. Choosing "Older" means the first comments made are the ones which show up on top, while newer comments get added to the bottom of the list. choosing "Newer" puts the newest comment first, and pushes the old comments down.

 

E-mail Me Whenever

The email section of WordPress discussion settings allows you receive email notifications when comments are made to your site.

The first selection, "Anyone posts a comment," will send the site administrator an email whenever a comment is placed on the site, regardless of that comment type – approved, held for moderation, or even potential spam. The email which serves as notification includes several links for your administration, including a link to the comment whereby you manage the comment in your WordPress comment panel, a direct link to approve the comment, and even a link to push the comment to spam. To the user who just submitted that comment, he will see something like the following:

Choosing the check box for "A comment is held for moderation" will notify you via email only when comments require your attention. This is helpful for authors who have chosen to moderate first time commenters. These comments will require your approval, but repeat visitors with previously approved comments will not need your verification and you will not be notified via email when those comments post.

 

Before a comment appears

This section attempts to help you more efficiently administer site comments by restricting how and when comments appear.

The first check box "An administrator must always approve the comment" will send every new comment on your posts to the moderation panel, found in the comments section of your admin dashboard. This means the visitor's comment will not show up on your site until you approve it. This gives you the opportunity to read the comment thoroughly, inspect it for link spamming or malicious content, and decide whether to approve it or delete it. New, unapproved comments show up in your admin panel highlighted in yellow.

The "Comment author must have a previously approved comment” is a step between moderating all comments and just letting them show up freely. Essentially, what this setting does is allow you to moderate any comment that comes from a new visitor to your site, while new comments from returning visitors with at least one comment already approved by you will automatically be approved and show up on the post comment list immediately.

 

Comment Moderation

This section allows you to set how comments are moderated, and it offers a bit of automation to make the admins job easier.

Many admins allow visitors to include links or URLs in a comment. But too many links are usually not welcome, and are often a distinguishing feature of blog spam. To prevent against having too many links in your comments you can use this section to tell WordPress how many comment links will automatically flag that post for moderation or blacklisting. Simple enter the number in the settings box and you’re on the way to cleaner comments.

You can also set a list of words, URLs, email addresses or IP addresses which will trigger that same comment moderation blocking. This is typically where you would put a list or curse words you want to monitor, or emails of past comment abusers. You can also block out entire IP addresses if you happen to have that information too. This can be effective in blocking entire domains if your website has come under attack by a competitor or nasty enemy.

 

Avatars

WordPress' own explanation of an avatar is fairly direct:

"An avatar is an image that follows you from weblog to weblog appearing beside your name when you comment on avatar enabled sites."

Simply put, it's the little picture that shows up beside your comment when you leave them on blogs.

The avatar section of the WordPress Discussion settings allows you to determine whether avatars are shown on your blog and along side the comments.

Gravatar, the most popular avatar site on the web, allows you to upload, save, and standardize an image across all websites upon which you might submit a comment. Therefore, the picture that shows up next to your comment on domain-x.com will also be the same picture that shows up next to your comment on domain-y.com. This makes for a more graphical representation of the commenter, and it also breaks up the monotony of pure text which some blogs have become known for.

Going further, the this section allows you to automatically moderate the presentation of avatars based on age appropriate filters similar to movie ratings:

  • G — Suitable for all audiences
  • PG — Possibly offensive, usually for audiences 13 and above
  • R — Intended for adult audiences above 17
  • X — Even more mature than above

This rating is set by the user when he or she uploads a Gravatar, and encoded into that Gravatar reference. For example, should you set your blog to "G" only avatars that are suitable for all audiences will be displayed next to comments. That means a commenter with a Gravatar that has an "R" rating will not have his Gravatar displayed on your blog. A blog set to display a maximum rating of "R" will show a Gravatar with the G, PG, and R ratings, but not those rated X.

 

Default Avatar

The last setting within the WordPress Discussion settings area is the Default Avatar setting. This allows you, the site admin, to determine which avatar will be shown next to your site comments. These are the same avatars used in the pingbacks and trackbacks area too.

If you prefer to be consistent, you can keep everyone the same by choosing "blank" or you can opt to allow people to show their custom avatars by selecting "gravatar." The generated avatar types, Identicon, Wavatar, Monster ID, and Retro are system generated icons based on the user's email or IP address entered during the comment stage. While unique to that input info, the system generated avatars typically look alike, helping to maintain that consistent theme throughout your comment section.

 

Discussion Settings Summary

Before your next quest for blogging glory, take a moment to review the WordPress discussion settings to make sure they are in alignment with the structure and tone of the overall site. Also, by adding a comment policy you should find a reduction in replies with banned buzzwords and off-color remarks, thus developing a stronger community and making your posts easier to read and much more likely to be shared.

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Design: Why You Should Be As Anal About It As Steve Jobs

Posted: 18 Jun 2012 09:00 AM PDT

Design is a good idea.

Steve Jobs didn’t say that, but he could have and might have wished he did.

After he took over Apple in 1997, the company’s entire ethos could be summed up with that phrase.

While we could argue about what “good” means in terms of personal taste and aesthetics — and not everyone likes the look and feel of Apple products — what can't be argued is that article, a.

A good idea.

One good idea.

So, if the process of good design could be characterized by a single word, that word would be discipline. Less is more is easy to say, hard to implement.

Steve Jobs Quote - Proud Of What We Don't Do

God Said It, iPad Wallpaper by Brett Jordan. Typeface, Myriad designed by Robert Slimbach and Carol Twombly.

It took discipline for Apple not to offer 25 different laptop models instead of just the basic three. It took discipline to create the unprecedented iPhone interface, densely packed as it is with non-hierarchical information and minimal "administrative debris," as Edward Tufte calls it.

To understand the impact Apple has had on WordPress design, the front end at least, all you have to do is look at the original WordPress default theme and look at Twenty Eleven now. Developers are marketing their themes and plugins using words like, elegant, minimalist, clean, simple – many of them directly inspired by Apple’s own homepage — and they're doing it without anyone finding it effete or elitist.

Do a Google search for minimalist WordPress themes and check out the extensive lists. No one used to care about that. That's the legacy of Steve Jobs, too, along with everything else in the wider culture his design sense has affected. (It took a while but Google finally decided that a clean, unified design for their Web UI made sense; and look how pretty Google+ is now.)

It will take a Steve-Jobs kind of discipline for you to run a successful WordPress site.

So many themes. So many WordPress plugins to choose from.

How many sharing buttons should we have? How many networks and services to support? All of them?

Which one of the dozens (hundreds?) of Google fonts should we use? A new premium WordPress theme supports them, shouldn't we use them?

Before implementing anything, following any trend, ask yourself what problems are they solving? Or are they causing problems for your readers?

Just because you can change the page background color doesn’t mean you should do it. And allowing the user to change site colors and backgrounds? What problem exactly is that solving? And what does that say about the integrity of your own design decisions, not to mention your confidence in them?

Because if good design must be disciplined, it's disciplined in order to solve problems, not create them.

How much can you take away and still solve the main problem of quickly delivering quality content to your readers? Because if you can strip everything down to that, then you'll know you're done.

Steve Jobs Quote - Design Is How It Works

Expressive, iPad Wallpaper by Brett Jordan. Typeface, VAG Rounded designed by Gerry Barney.

Case in point, close to home — the redesign of WPMU DEV.

It’s not just cleaner and prettier — everything pops and the distinctive typography at large point sizes emphasizes content — it was redesigned to address the problem of unsatisfying bounce rates. How? By removing columns and focusing on one, leading the reader down the page. (I think the implementation of the screenshot slideshow is a step backward, however. You’ve already got the reader moving down the page, why bounce back up? That introduces spatial confusion — as in, where am I?)

Still, you've got something that Steve Jobs wouldn't have winced at, and you didn’t have to wear jeans and black turtlenecks every day to achieve it.

You've got good design.

iPad wallpapers by Brett Jordan. Creative Commons License.
Apple Logo with the silhouette of Steve Jobs by Lightsurgery. Creative Commons License.

 

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Writing php code to your WordPress posts and pages the safe way

Posted: 18 Jun 2012 08:00 AM PDT

Antique php code processor

If you’re handy at writing php code to your WordPress blog, you’ll know that there are several ways of getting it done:

  • Write it in custom templates and use one for each custom page
  • Wrap snippets in various conditionals in a single template and use it for multiple pages
  • Use a plugin like Exec-PHP to write your php code directly in the post editor or a text widget
  • …probably more

A problem…

One of the major drawbacks of the methods listed above can rear its ugly head if you’re running a site or network with multiple authors, editors or admins. Once in your site’s backend, pretty much anyone can muck with your code. Not good.

A solution…

If you want to write custom php code to your blog to enhance the experience for users of your WordPress site, and also want to do it safely, you’ll love the Shortcode Exec-PHP plugin. One of the best things about this plugin is that only admins can create shortcodes with it. This is a must-have for sites or networks with multiple contributors or authors.

Create php shortcodes the safe way

This very handy plugin enables you to create your own shortcodes to use in any page, post, comment, widget or RSS feed. Plus, anyone who can create or modify posts, pages and/or widgets, or can write comments, can use the shortcodes you create.

It’s not just for multi-author sites either. If you are the sole author on your WordPress site or network, and if you like to offer custom features or functionality to your users, you’ll love it.

Some additional features of the Shortcode Exec-PHP plugin:

  • There’s an easy-to-use admin panel where all your shortcodes stay nicely organized
  • You’re not restricted to just PHP, your shortcodes can also contain HTML
  • You can test your shortcode to be sure it does what you intend before adding it to your content

 

As an example, if you’re running a Buddypress site, adding the code in the image below would create a shortcode to display the logged-in user’s avatar wherever you insert the shortcode.

An example shortcode for the Shortcode Exec PHP plugin

Logged-in members widget for BuddypressIn my next post, we’ll use this plugin to build something pretty cool for all you Buddypress users: a custom logged-in/out members widget with a bunch of nifty stuff in it. Once you get the hang of that, well, there’ll be no stopping you!

Shortcode Exec PHP is available for download from the WordPress repository here: http://wordpress.org/extend/plugins/shortcode-exec-php/

Photo credit: Freerangestock.com

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Get Social Media Analytics for Your Site with Social Metrics

Posted: 18 Jun 2012 07:00 AM PDT

Get Social Media Analytics for Your Site with Social MetricsAnalytics are all the rage, aren’t they? Let’s be honest – most of us are forever checking on our stats to see how our sites are performing.

Don’t get me wrong – I try to resist the temptation, but I am ashamed to say that checking up on my Analytics is often the first thing I do in the morning, and the last thing I do at night.

With that in mind, you might consider it rather masochistic to review an analytics plugin, but hell – why not feed the beast? Social Metrics is a simple plugin that allows you to analyze which of your posts perform the best in terms of social media exposure.

Once you have installed the plugin, just click on the Social Metrics link in the sidebar and you will be presented with a list of your most recent posts, plus their share numbers across the most popular social networks. Here’s a screenshot from my blog:

Social Metrics

Once you have this information to hand, you can make more informed decisions regarding your social media strategy.

For instance, I can see that my posts perform very poorly on StumbleUpon and Digg. Therefore, it might be worth me promoting these posts via my own accounts to see if anything positive would result.

Furthermore, I can see that one post in particular (22 Success Stories) performed well on Twitter and Facebook. I know that this is because I spent a lot of time asking the “success stories” mentioned in the post to share it. It just goes to show how effective a little networking can be.

Settings Irritation

Although this free plugin is pretty darn handy, there is however something about it that really bugs me. There is a settings screen, but all of the options are blanked out (i.e. you can’t adjust any of the settings).

I had a sneaking suspicion that these settings were only available to owners of the premium plugin, and I discovered that this is the case, after having made an enquiry.

Now, I have no problem at all with people releasing premium plugins (quite the opposite), but as far as I can see, there is no indication in the plugin as to why the settings are blanked out. So the user is left to guess – many may think there is some sort of bug.

Premium features include the ability to sort all of your posts by popularity, search functionality, report downloads, and more. It may be worth your hard-earned cash, with a single license available for $27, and an unlimited license available for $47.

Either way, if you are a social networks nut, Social Metrics is something you should probably check out.

Download it here.

Creative Commons image courtesy of khalid Albaih

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WordPress HTML Newsletters: Create Beautiful Emails with SendPress

Posted: 18 Jun 2012 06:45 AM PDT

It’s amazing what you can build with WordPress. Developers are constantly extending the platform to be able to provide functionality previously available only through third party services.

SendPress is an exciting new plugin that provides a lightweight, user-friendly newsletter/email system for WordPress. Not only does it let you create and send beautiful HTML emails, but it also includes everything you need to manage your email lists, subscribers and stats and reports.

SendPress was designed to be very user-friendly, featuring:

  • A simple editor with an HTML-free experience
  • Easy to use theme styler
  • Get stats for each newsletter: opens, clicks, unsubscribes
  • Add a subscription form as a sidebar widget or in your pages
  • Your newsletters will look great on the iPhone, in Gmail, Android, Yahoo, Hotmail, etc.
  • Consistent rendering – Send with your web host, Gmail or SendPress ( coming soon )
  • Segment your lists based on opened, clicked & bounced

The default email template is attractive, but you can also use the theme styler to customize and brand your templates as much as you like.

You can manage your subscribers and lists directly through the WordPress dashboard, including importing and exporting:

SendPress list management

SendPress goes one step beyond what many other WordPress newsletter plugins provide in that it actually tracks each email's results, including Opens, Clicks, Bounces and more. You can access this information in your dashboard through the reports that SendPress produces.

SendPress reports

Using SendPress is a great way to streamline your website and email newsletter. Future releases of SendPress will include autoresponders, advanced reports, list segments, Google analytics tracking, scheduled sending and more. They are aiming to deliver enterprise level email features to WordPress sites. Find out more at the SendPress website and download it for free from the WordPress plugin repository.

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5 Bad WordPress Habits

Posted: 18 Jun 2012 05:45 AM PDT

As a full-time WordPress developer I have seen all sorts of bad habits by other developers and contributors. Some of them are a quick fix while others you hope to catch before they pile up into a mountain of editing.

1) Improper deletion of posts and pages

I am really nit picky when it comes to SEO and I if I had a nickel for every time I found “private pages” listed on Google I’d be rich. Do you ever find yourself publishing a test page or a test post while developing a theme or a plugin? Perhaps even an unfinished draft or an expired post. Removing a page from the navigation bar does not delete the page and while you may think that doesn’t matter the truth is search engines like Google will have already visited the page, cached it and still have it listed when people search for you.

WordPress comes with 5 status levels for posts and 4 status levels for pages yet more often than not, all I ever see being used is the published state which makes it publicly available (login not required). This can not only be embarrassing but weigh you down heavily in SEO. So unless you are blocking the entire site from search engines and the public with an under construction splash page and a robots file that instructs search engines not to list anything…. you should probably make more use of the multiple post/page levels.

If you are publishing something for preview, unpublish it when you are done and set it to draft or pending review. If you want to delete a page or post, don’t just remove the navigation buttons… delete the page or post and know that you can always retrieve it from the trash status level.

2) Improper Renaming of Pages & Posts

Another common mistake I see every so often is a post or page slug that has a different name than the post or page title. Now this is often good practice if you want to optimize your urls for SEO just be careful not to forget to make your edits! What do I mean? I mean don’t just rename the default post title in WordPress from Hello World to YOUR NEW HEADLINE you need to be sure you do the same thing for your page or post slug… that’s the url you’ll be using to link people to this page or post.

3) Uploading Massive Images

Now just because your server can handle large file sizes doesn’t mean you should be lazy and leave the resizing to WordPress. If you’re on a shared hosting plan (a really cheap one) you might be experiencing problems and not be able to upload your pictures at all. If that’s happening you’re likely getting an error along the lines of “Tried to Allocate _____ MB Memory – Memory Exhausted” or even “Upload failed! The uploaded file exceeds the upload_max_filesize directive in php.ini”. Check to see if you are uploading images that are no more than 72 DPI (that’s low resolution for the web). If you’re spoiled like me and have you’re own dedicated server, you might find that your images are consuming a significant amount of disk space and are now slowing down your backups and recovery time. I would always recommend resizing your images on your computer and then uploading them to WordPress. In fact I would even recommend cropping a thumbnail for your posts on your computer and uploading it as a dedicated “featured image”. Keep your website as light as possible for fast page loads and quick backups/recoveries.

4) Modifying CSS within Plugins instead of Themes

When I first got started with WordPress I used Firebug to map out all the CSS that was being loaded into my pages and found some coming from plugins and some coming from the theme I had enabled. Little did I know that I could override the CSS in my plugins within my own theme CSS. I used to lose my CSS changes every time I upgraded plugins because the changes were made within the plugins’ files. Life would have been so much easier had I simply copied the class or id over to my theme’s css file. You can override the attributes with an important declaration like this:

Original plugin css (the file I use to edit and lose with every upgrade)

.pluginclass {background-color:white;}

My theme’s stylesheet (the css file I use now to override plugin classes)

.pluginclass {background-color:black!important;}

 

5) Too Many Pages, Not Enough Posts

Some people shy away from posts because it introduces post meta data such as publishing date, author, category and tags. That then pushes them over to pages unless they have their own custom post types. Sometimes I’ve seen a ridiculous amount of pages which could have been better organized as posts into categories. If you are going to have more than 10 pages I would advise you consider grouping some of your pages as posts into categories. You can always remove the meta data from your theme’s post templates and you can disable comments.

Take a restaurant menu for instance, you could create categories for the various menus like “appetizers”, “drinks”, “entrees”, etc. and have a post for each menu item with it’s own image. In the context of an educational institution you might have categories for all your programs such as “2 year programs” and “3 year programs”. That will allow you to link to a category that will list all the 2 year programs or all the 3 year programs. It also enables the native WordPress search as it doesn’t list pages in its search results. Grouping posts into categories not only makes it easier for your visitors to navigate and search but search engines like it too :)

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